Via is a global ministry brand mobilizing communities in 50 countries to send missionaries to the unreached. This tip-of-the-spear ministry leads a revolutionary strategy of reaching the nations via the nations. It has been an honor to lead our rebrand from a house of brands (formerly the Center for Mission Mobilization) to a branded house, Via. The global response has been tremendous. We have achieved brand clarity, built brand trust, and established brand recognition on a global scale with our core audience within two years.