Hello! I’m Joe Michie.
Creative Director, Brand Strategist, & Culture Maker
Complementing and building creative cultures that celebrate, ideas, creativity, and innovation.
Executive Summary
As a leader of breakthrough creative across agency and nonprofit landscapes, Joe Michie blends visionary brand strategy with hands-on execution that mobilizes people and drives business. He’s a passionate steward leader who nurtures talent, lifts vision, and helps teams thrive. Joe’s gifts lie in simplifying complex problems into compelling stories, helping teams unlock their genius, and building cultures that ignite curiosity, innovation, and creativity.
Core Competencies
Creative Group Operational Leadership
Creativity, Innovation, & Strategy
Collaboration, Communication, & Vision
Brand Story, Identity Systems, & Product Development
Shopper Marketing, Creative Execution, & Production
Recruiting, Coaching, & Leadership Development
Fundraising & Large Donor Development
Professional Experience
2009 – 2025
2002 – 2009
2001 – 2002
2000 – 2001
1992 – 2000
Leadership
Cross-Cultural Collaboration – Directed complex, multi-time-zone initiatives involving diverse stakeholders, navigating cultural nuances with empathy, patience, and grace to achieve shared goals and forge strong partnership.
Brand Strategy & Management – Led the creation and implementation of our global brand strategy and identity system, culminating in the streamlined, organization-wide and global launch of the new Via brand—simplifying communications and strengthening brand cohesion.
Crisis Management – Partnered with executive leadership to develop high-stakes presentations, key messages, and staff guidance during organizational transitions. Steered teams through sensitive staff departures while preserving unity, morale, and alignment with organizational vision, purpose, and values.
Coaching Builds Culture – I believe teams thrive when leaders step in as coaches—valuing people as both individuals and contributors, and helping them uncover and build on their strengths. This approach resonates deeply with Millennials and Gen Z, who are seeking leaders who invest in their development, champion their potential, and cultivate environments where curiosity and creativity can flourish.