Hello! I’m Joe Michie.

Creative Director, Brand Strategist, & Culture Maker

Complementing and building creative cultures that celebrate, ideas, creativity, and innovation.

Executive Summary

As a leader of breakthrough creative across agency and nonprofit landscapes, Joe Michie blends visionary brand strategy with hands-on execution that mobilizes people and drives business. He’s a passionate steward leader who nurtures talent, lifts vision, and helps teams thrive. Joe’s gifts lie in simplifying complex problems into compelling stories, helping teams unlock their genius, and building cultures that ignite curiosity, innovation, and creativity.

Core Competencies

  • Creative Group Operational Leadership

  • Creativity, Innovation, & Strategy

  • Collaboration, Communication, & Vision

  • Brand Story, Identity Systems, & Product Development

  • Shopper Marketing, Creative Execution, & Production

  • Recruiting, Coaching, & Leadership Development

  • Fundraising & Large Donor Development

Professional Experience

  • Via - Creative Director

  • Via
    HQ, Fayetteville, AR

  • 2009 – 2025

  • Saatchi & Saatchi X - Art Director II

  • Saatchi & Saatchi X
    Springdale, AR

  • 2002 – 2009

  • Wildman Design Studio - Creative Director

  • Wildman Design Studio
    Tulsa, OK

  • 2001 – 2002

  • Idea Ranch - Production Artist

  • Idea Ranch
    Tulsa, OK

  • 2000 – 2001

  • Walmart & Sam’s Club - Customer Service

  • Sam's Club/Walmart
    AR, KS, & OK

  • 1992 – 2000

Leadership

Cross-Cultural Collaboration – Directed complex, multi-time-zone initiatives involving diverse stakeholders, navigating cultural nuances with empathy, patience, and grace to achieve shared goals and forge strong partnership.

Brand Strategy & Management – Led the creation and implementation of our global brand strategy and identity system, culminating in the streamlined, organization-wide and global launch of the new Via brand—simplifying communications and strengthening brand cohesion.

Crisis Management – Partnered with executive leadership to develop high-stakes presentations, key messages, and staff guidance during organizational transitions. Steered teams through sensitive staff departures while preserving unity, morale, and alignment with organizational vision, purpose, and values.

Coaching Builds Culture – I believe teams thrive when leaders step in as coaches—valuing people as both individuals and contributors, and helping them uncover and build on their strengths. This approach resonates deeply with Millennials and Gen Z, who are seeking leaders who invest in their development, champion their potential, and cultivate environments where curiosity and creativity can flourish.

Let’s
Connect

Let’s
Connect

Let’s
Connect

©2025 Joe Michie, respective brands

©2025 Joe Michie, respective brands